Statement Printing

In a recent blog post, David Meerman Scott hits the nail on the head when he says all advertisers want is attention! There are a few ways that he mentions how advertisers can get attention. First, he said you can “buy attention” through advertising. He calls the next method “begging for attention” or Public Relations. […]

Many companies have seen success in the form of dramatically increased sales using plastic card mailers as gift card direct mail pieces for their customers. One business recently used this idea, but creatively added the element of surprise to their mailer. This restaurant created a “mystery card” with an encoded magnetic strip. Recipients present the […]

There are so many elements that go into in-house printing and mailing. Think about all of the costs involved in printing and mailing:
• machinery
• paper
• envelopes
• ink
• maintenance
• staff
• postage and
• time.
All of these costs add up to an average of $.876 to $1.46 per piece for in-house printing and mailing.
Many businesses like the control of having their print and mail functions […]

Many companies that use direct mail marketing often settle into one form of the medium. They know it works for them, so they stick with it. But, what if there is something out there that can get an even better response? Failing to test different forms of direct mail can lead to a company not […]