By administrator on Aug 25, 2009 in Lettershop Services, Printing Services, Main | 0 Comments
There are many print and mailing outsourcing companies, making it difficult to cut through the clutter and find the company that is the best fit for your business. There are some key questions to keep in mind when considering outsourcing printing and mailing activities:
-Will outsourcing save time and/or money?
This is probably the most common driving […]
By administrator on Aug 12, 2009 in Direct Mail Marketing Programs, Card Mailers, Printing Services | 0 Comments
In a recent blog post, I read 7 Keys to Get Your Direct Mailers Memorable, Powerful and Profitable. The keys on the list are:
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By administrator on Aug 4, 2009 in Direct Mail Marketing Programs, Card Mailers | 0 Comments
In a recent study, a representative in the Automotive Industry said there are plans to test four different formats of direct mail:
1. Postcard
2. Email
3. Envelope and Letter (with buck-slips and other inserts)
4. Fax (not really direct mail, but the author categorized it as such in this study)
The automotive industry representative also said the industry planned to test different messaging […]
