Archive for October, 2009

Holiday Direct Mailers »

The holidays are the busiest season for the print and mail industry. Businesses know consumers are always looking for valuable deals during the holidays. People eat out more often; they make more purchases. In 2008, it was estimated that about 48.5 million Americans shopped on Black Friday businesses want to take advantage of the biggest […]

Print and Mail Service Providers Going Green »

With the amount of the direct mail consumers receive, it is often assumed that print and mail providers are not environmentally friendly. According to the EPA, direct mail is 2.1% of the solid waste discarded by Americans. At the top of the list was food scraps at 18.2%.
So, what questions can you ask your […]

A “New” Way to Mail out Your Checks »

Mailing checks out in a snap pack mailer is not a new concept, but it has been getting more attention lately as a less expensive option for mailing out checks and other mail pieces. A snap pack mailer is perforated on 3 sides or has a fast tab (or zip strip) on the top and […]

Restaurant Chain Gets Over 9% Redemption on Direct Mail Campaign »

A national restaurant chain with a “sports bar” type atmosphere recently got an over 9% redemption rate on their direct mailing. The piece that this restaurant used is a all-in-one “plastic” card mailer with a detachable credit card sized card. While the piece is high quality and durable, it is actually made of laminated cover […]