Statement Printing

With the holidays right around the corner, I’ve noticed a dramatic increase in direct mail marketing efforts both in my work and in my personal mail. So, that led me to the question of whether holiday direct mail is effective. The setting for sending out a piece during this time of year seems to point […]

In a recent survey conducted by BtoB, 39.2% of respondents plan to increase their marketing budgets in 2010 while 47.5% plan to keep their budgets the same as 2009. The article says “As marketers learned from marketing in a recession, nothing beats understanding the customer and marketing to prospects with a laser focus.” Understanding your […]

Often, small businesses write off plastic card mailer campaigns because they are more expensive than traditional post card campaigns, but as one restaurant owner did recently, taking the time to work through the ROI can help small business owners to see the value behind spending more on this type of marketing campaign up front.
In […]

I recently watched a video blog post that reminded me about an interesting twist on a direct mail piece. You can include BREs-Business Reply Envelopes- in your direct mailer. This option is useful if the goal of your direct mail campaign is to get information, say an order form or payment, back from the recipients. […]