BtoB Survey Shows Marketing Budgets to Grow in 2010
In a recent survey conducted by BtoB, 39.2% of respondents plan to increase their marketing budgets in 2010 while 47.5% plan to keep their budgets the same as 2009. The article says “As marketers learned from marketing in a recession, nothing beats understanding the customer and marketing to prospects with a laser focus.” Understanding your target customers and catering your marketing to them is the only way to see positive results from marketing campaigns. You can see the full article at BtoB’s website.
The article goes on to talk about types of marketing that will be the focus in 2010. The list includes Web site development, e-mail marketing, search, social media, online video, and webcasts. The article also notes that many marketers plan to “get back to basics” by using innovative direct mail pieces to cut through the clutter.
As I’ve mentioned before, combining online marketing with more “traditional” marketing media, like direct mail, can be an effective solution for increasing ROI.
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