With the holidays right around the corner, I’ve noticed a dramatic increase in direct mail marketing efforts both in my work and in my personal mail. So, that led me to the question of whether holiday direct mail is effective. The setting for sending out a piece during this time of year seems to point to yes. It’s no secret that people spend more during the holiday season, so reaching them now is a great way to increase sales. Also, there is a likelihood that people will have time off of work and therefore have the time to go out and spend money.

It can’t be stressed enough that the key is to get your customers’ attention and stand out from the competitors in direct mail. There are two aspects that go into setting yourself apart from your competitors. The first is the offer you make. You need to know your customers and what will prompt them to choose your company. Secondly, your direct mail piece needs to visually stand out from the other direct mail pieces.

If you haven’t already started to plan your holiday direct mail piece, it is not too late. The holiday countdown has begun and you want to make sure your business is ready!

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