According to the USPS, 40 million Americans change their address annually which can create obstacles for reaching your recipients during any mailing. USPS’s NCOALink software, which can be purchased, leased or developed by a licensee, gives access to NCOALink data. From this data, a licensee can obtain information on current, standardized, delivery point coded addresses for their recipients. The NCOALink Product contains about 18 months worth of permanent address changes.

Using NCOALink can help reduce the amount of undeliverable mail your company has to deal with after each mailing. Getting many returned mail pieces and re-mailing can be a frustrating and expensive part of any mailing and using this software can help to ease those frustrations.

Print and mail services providers should include the option to use the NCOA software as part of their services. Many print and mail providers will not only change the address before mailing, but will provide a report so that your company can update your records as well. The option to utilize this software is a benefit that is often overlooked in the decision making process of whether to outsource print and mail, but it is a simple additional service that can ease many frustrations.

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