Statement Printing

In a report from Balihoo, a provider of local marketing automation technology and services, direct mail is listed as one of the top marketing trends for 2010. The reason cited is the negative affect of no-call lists, e-mail spam rules, and untargeted broad media on a marketer’s ability to reach audiences. Direct mail is a way to reach your audience in a targeted manner.

The report also makes the prediction that better targeting and new, advanced tools to personalize messaging and track results will lead to surge in direct mail. The full article can be found here.

Direct mail has evolved a great deal from the days of traditional postcards. There are now direct mail products available that can have encoded magnetic strips and link right to a business’s point of sale system. These pieces are easy to track and secure. Many people view direct mail as a fading marketing medium, but fail to consider all of the advantages direct mail has to offer.

One of the biggest advantages for direct mail is the ability to target and personalize your message. Broad media, such as tv, are not as easily targeted nor can you personalize a message specifically to a single recipient.

Direct mail is an affective medium in terms of redemption and costs and should not be overlooked when planning 2010 marketing.

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