Statement Printing

There are often many goals associated with any direct mail campaign but the ultimate goal always seems to be to drive potential customers to your business and increase sales. Achieving this goal is not simple, however, and the planning begins long before the piece is designed. A firm understanding of your target market and what […]

Your construction is complete, you’re ready for your opening night, and you’re capable of handling a large crowd in your new location, now what? You need to let people know you’re open for business! Often, businesses seem to overlook the important step of letting people in their surrounding area know they are open. Sure, there […]

When completing any mailing, the appearance of the envelope can impact whether your mail piece gets opened. The options for outer envelopes seem endless and the choice can sometimes be overwhelming. I want to highlight just a few of the options using the #10 envelope for my example. The #10 envelope is 4-1/8″ x 9-1/2″ […]

There is an innovative direct mail piece being used by some major retail chains right now. It’s a great piece for membership cards or discount cards. The piece is an 8.5” x 11” tri-fold card stock mailer. The bottom third is laminated and features a detachable credit card sized cars and can have a key […]