New Direct Mail Piece
There is an innovative direct mail piece being used by some major retail chains right now. It’s a great piece for membership cards or discount cards. The piece is an 8.5” x 11” tri-fold card stock mailer. The bottom third is laminated and features a detachable credit card sized cars and can have a key tag too. It’s a self contained mailer that is tabbed closed.
This piece is exciting because it offers more security than a card mailer with an exposed detachable card. It is the perfect option for any sort of membership card, specifically insurance cards. The piece is more visually appealing than a standard letter in an envelope and can feature full color images.
So far, the retailers that have used this piece have seen great results and plan to incorporate the piece into their 2010 marketing plan. I have only seen a few vendors that have created this piece but expect that many more will join in once they see the quality and effectiveness of the mailer.
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