Outer Mailing Envelope Window Options
When completing any mailing, the appearance of the envelope can impact whether your mail piece gets opened. The options for outer envelopes seem endless and the choice can sometimes be overwhelming. I want to highlight just a few of the options using the #10 envelope for my example. The #10 envelope is 4-1/8″ x 9-1/2″ and the most common business envelope size. Specifically, I want to give some options for window placement. Here are a few options and why they are useful.
•One large “picture” window- this type of window is useful if you have a premium that you want to show an image of through the envelope. As an example, if you give away pens with an order, a picture of the pen shows through the window.
•A card-size window- this window is great for anyone mailing out a membership card so the recipient will not discard the piece.
•Double window- this option is also good to show a membership card on one window and recipient address through the other window.
•L-shape window- Using an L-shape window is good if you want to show some teaser text, such as an expiration date.
These are just a few of many options, but as you can see, it is important to consider what your are mailing and what will need to show through in order to get your piece opened.
Printing Services and Print on Demand
Get more when you outsource for printing services
Statement Printing Blog
