Your construction is complete, you’re ready for your opening night, and you’re capable of handling a large crowd in your new location, now what? You need to let people know you’re open for business! Often, businesses seem to overlook the important step of letting people in their surrounding area know they are open. Sure, there might be grand opening celebration, but if it is poorly advertised, then it will not be successful.

One of the most effective ways to let people know you’re new business is up and running is to mail out the potential customers within 5 miles of your new location. You can target them according to specific demographics so that your mailing will be effective at targeting the customers you want to get into your business.

Here are two examples I have seen recently. A movie theater opened with a huge grand opening celebration event. They did not mail to potential customers in their area and many people didn’t even know the event was happening or that the theater was open until weeks later. A few months later, a new restaurant opened in the same area and mailed out a special offer to potential customers. People know the location is open and the owners are happy with the sales they have seen as a result of the mailer.

As a business owner, you only have a small window of time to grab and hold your potential customers’ attention so why not do that as soon as you’re open for business?

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