By administrator on Feb 25, 2010 in Direct Mail Marketing Programs, Card Mailers | 0 Comments
Many companies now look at every cent of their marketing budget in terms of ROI. Budgets have been cut so every decision needs to be justified and efficient. Marketing campaigns that are trackable from start to finish have become a top priority.
More and more, businesses are making marketing decisions based off of how their bottom […]
By administrator on Feb 22, 2010 in Direct Mail Marketing Programs, Printing Services | 0 Comments
Many companies face a tough challenge this year- reduced marketing budgets and possible reduced in-house staff and maintaining or even increasing their operational and marketing activities. This trend and challenge has led to an increase in companies looking for vendors who can assist them with design, development, execution, and tracking of direct marketing activities.
If […]
By administrator on Feb 15, 2010 in Plastic Card Printer, Direct Mail Marketing Programs, Fulfillment and Direct Mail Services, Main | 0 Comments
From grocery cards, to club member cards, to library cards, the average household belongs to 12 loyalty programs. Half of all Americans use some form of loyalty card every day- that means right now your customers and potential customers are using loyalty cards. Loyalty programs are marketing efforts that reward loyal buying behavior, which is […]
By administrator on Feb 3, 2010 in Printing and E Billing Print Service, Online Printing Services, Printing Services | 0 Comments
Offset printing is a term that you have probably come across when working with printers. This printing process is the most popular today and is the technique used where the inked image is transferred (aka “offset”) from a plate to a rubber blanket, then to the printing service.
A little history behind this process is […]