Archive for February, 2010

More from 2010 Direct Mail Marketing Trends »

Many companies now look at every cent of their marketing budget in terms of ROI. Budgets have been cut so every decision needs to be justified and efficient. Marketing campaigns that are trackable from start to finish have become a top priority.
More and more, businesses are making marketing decisions based off of how their bottom […]

2010 Direct Marketing Trend »

Many companies face a tough challenge this year- reduced marketing budgets and possible reduced in-house staff and maintaining or even increasing their operational and marketing activities. This trend and challenge has led to an increase in companies looking for vendors who can assist them with design, development, execution, and tracking of direct marketing activities.
If […]

Loyalty Programs »

From grocery cards, to club member cards, to library cards, the average household belongs to 12 loyalty programs. Half of all Americans use some form of loyalty card every day- that means right now your customers and potential customers are using loyalty cards. Loyalty programs are marketing efforts that reward loyal buying behavior, which is […]

What is Offset Printing? »

Offset printing is a term that you have probably come across when working with printers. This printing process is the most popular today and is the technique used where the inked image is transferred (aka “offset”) from a plate to a rubber blanket, then to the printing service.
A little history behind this process is […]