From grocery cards, to club member cards, to library cards, the average household belongs to 12 loyalty programs. Half of all Americans use some form of loyalty card every day- that means right now your customers and potential customers are using loyalty cards. Loyalty programs are marketing efforts that reward loyal buying behavior, which is behavior that benefits your business. Some examples include programs that allow you to receive a free item after a certain number of purchases or add up reward points for gifts.

It’s clear that people understand the value of membership to loyalty programs. 64% of Americans said their shopping decisions are affected by loyalty programs.

You can add value to your membership program with loyalty cards. Loyalty cards market you business to existing customers and to those who see the card. The cards provide useful data-gathering tools to help you enhance your marketing and customer service efforts.

If your company does not already offer a loyalty program, you should consider this as a marketing initiative for 2010.

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