Statement Printing

There is a big difference between unsolicited, unaddressed mail and carefully targeted direct mail campaigns. It is the first category of unsolicited, unaddressed mail that led to the term “junk mail.” If you send potential customers, who you have carefully targeted your marketing message to, an offer that fits their needs or wants, they will […]

The New York Times recently ran an editorial called “Saving the Post Office”. The editorial discusses the fact that in this era, USPS must cut some services, close some offices, and make other changes. Many Americans rely on six-days-a-week delivery and having a post office right around the corner, but that may be a thing […]

On March 4, 2010, USPS announced their Summer Mail Sale again for this summer. The sale began last summer and was so successful that USPS decided to run it again this summer. USPS stated “We mailed 3,000 letters to eligible customers announcing our plans for a Standard Mail Summer Sale. To be eligible to participate, […]

To finish up the series on direct mail marketing trends for 2010, I want to discuss one more trend that really saw a boom in 2009 and will continue in 2010. That trend is combining direct mail and web-based campaigns. Customers will receive more direct mail pieces that will direct them to visit personalized URLs […]