Statement Printing

Let’s say you’ve decided to create a card mailer direct mail marketing campaign to market your product or service. You’ve found a fulfillment and direct mail service company, designed the card, and created a mailing list. The hard part is done, so now all you have to do is wait to see the results.

Many of you might be wondering what type of redemption rate is needed to label a direct mail marketing campaign as a success. If you’ve partnered with an experienced plastic card printing company, you can expect a redemption rate anywhere between 6 and 14%, 6% being the most common. If you’re seeing anything lower than that, you might want to try partnering with a different company.

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Research has shown that a card mailer can be an extremely effective direct mail piece. But while some card mailer campaigns result in high redemption rates, others have disappointing results. To ensure your direct mail marketing campaign is a success, you need to make sure you’re mailing an offer that will entice the recipient to act.

Not all card mailers are created equal. Some offer people a percentage off a product or service while others offer a free item when a purchase is made. An example of this would be a free drink with any meal purchase. But if you really want to get your customers to put your card mailer in their wallet and actually use it, you should offer them something else.

Card mailers that offer customers plain old money have been found to be more effective than other types of offers. Stop and think about it, what’s better than cold hard cash? The next time your restaurant is looking for a new marketing idea, try mailing out card mailers that offer $5 off when a purchase of $25 or more is made? You’ll be surprised by the results.

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Is your current direct mail marketing program not getting the response rate you had expected? Before you give up on your card mailer, postcard, statement printing, or invoice printing campaign, be sure that your program has all of the ingredients required for success.

One of the key ingredients to a successful direct mail marketing campaign is consistency. If you’re not mailing your direct mail piece on a regular basis, you can’t expect to get much of a response.

In a blog entitled, “The Marketing Secret Revealed,” Tom Zeeb talks about his quest to figure out the secret to a successful marketing campaign. After attending various seminars and asking the top experts in the field, he realized that a secret to marketing doesn’t exist. According to Zeeb, “There is no secret to marketing. You just have to do it. Just do it. Do a lot of it. Do a lot of it consistently.”

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How important is it for your company to stay in touch with past customers? Well, if you want them to continue to be your customer in the future, it’s extremely important.

In a blog entitled, “Effective Client Communication,” Paul Mccord explains the importance of staying in touch with past customers. According to the author, “Studies indicate that in order to keep your name at the top of your customer’s mind, you need to “touch” your customer a minimum of 14 times per year—more if at all possible.” The blog defines a “touch” as any type of communication between you and your customer.

One way to “touch” your customers is through the use of direct mail marketing. By mailing invoice printing, statement printing, postcards, or card mailers, you will encourage people to continue purchasing your product or service and you will stay ahead of your competitors.

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