Statement Printing

How important is it for your company to stay in touch with past customers? Well, if you want them to continue to be your customer in the future, it’s extremely important.

In a blog entitled, “Effective Client Communication,” Paul Mccord explains the importance of staying in touch with past customers. According to the author, “Studies indicate that in order to keep your name at the top of your customer’s mind, you need to “touch” your customer a minimum of 14 times per year—more if at all possible.” The blog defines a “touch” as any type of communication between you and your customer.

One way to “touch” your customers is through the use of direct mail marketing. By mailing invoice printing, statement printing, postcards, or card mailers, you will encourage people to continue purchasing your product or service and you will stay ahead of your competitors.

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If a direct mail marketing campaign hasn’t worked for you in the past, you should definitely give it another try. Because there are so many different factors that affect the success of this type of marketing program, your results can drastically change by making some minor alterations to your campaign.

In a recent entry on the Ballantine Blog, the author talks about a case study involving the use of direct mail marketing by one of their clients. In the blog entitled, “August Case Study Featuring Institutional Investor News,” response for the client’s direct mail marketing campaign improved when they changed their direct mail piece.

According to the author, “The Marketing team for Fund Directions was surprised that the invitation mailer beat out the polybag mailing containing a newsletter issue. They speculate that recipients might throw out the polybag mailer thinking it’s junk mail of some sort.” Because of its success, in the future the Institutional Investor News plans to create another similar direct mail marketing campaign.

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Why types of marketing do you currently do for your company? Do you stick with mostly online marketing campaigns, or do you only market your company offline? In a new blog entitled, “Downline Building - A Bedtime Story of Offline vs. Online,” Michael Murphy explains the importance of combining the two marketing methods.

In the blog, Michael Murphy tells a story about two men who belong to the same networking marketing group. While one of the men uses both online and an offline method to market his product or service, the other one sticks solely to the Internet.

So, what’s the moral of the story? According to Murphy, when using the Internet to reach current and future customers, “…if possible you should also supplement your Web marketing methods of very easy and affordable “offline” methods as well.”

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These days, many businesses are struggling to stay above water. But even if your business is not currently feeling the heat, there is a good chance you will eventually be affected by the status of the economy.

In a blog entitled, “BizTips: Buy Your Umbrella While the Sun Shines,” on the Daily Business Buzz, Barry Thomsen says that businesses should prepare for hard times such as the one many Americans are facing today. According to Thomsen, by following a few tips when your business is doing well, you might be able to save yourself from going under in the future.

One of Thomsen’s suggestions includes the use of direct mail marketing pieces such as card mailers, postcards, statement printing, and invoice printing. Thomsen says that businesses should “Test new mailings or direct mail pieces when you can easily pay the extra postage. You’ll be ready if market conditions change and you need a quick influx of new customers. Testing during good times will save you money on future mailings.”

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