RSS Feed for Fulfillment and Direct Mail ServicesCategory: Fulfillment and Direct Mail Services

Printers Used by Print and Mail Services: Part I »

Over the next few weeks, I would like to break down some of the printers used by print and mail services. There are many different types of printers with various capabilities, and in the following weeks, I will highlight a few.
I am going to start with the Canon imageRUNNER Pro 150. This printer is […]

How Targeted is too Targeted in Direct Mail Lists? »

When completing a direct mail campaign, it is important to be sure that your list will reach your target customers. There are certain instances when filtering the list too much may be harmful to the success of your campaign, though. As an example, let’s say a restaurant determines its target customer is a male between […]

Grouping Direct Mail Campaigns to Save Money »

There is a way to save money on a direct mail campaign that some businesses are turning to as a great option for saving on costs. With direct mail pieces that have the same specifications, business can group their orders together to get better pricing. I have seen this work in the case of plastic, […]

Getting More from your Direct Mail Campaign »

Many businesses want to use a direct mail piece that is innovative and high quality. The problem always seems to be that these type of mail pieces cost more per piece than a traditional paper post card. So, how can your business get more from a direct mailer that costs more than a traditional paper […]