While it’s extremely important to market to the public and find new customers, you definitely don’t want to forget about the customers you already have.

In Chapter 2 of the book entitled, “Direct Marketing: Strategy, Planning, Execution,” Edward Nash talks about the importance of “repeat customers”.  According to Nash, “The repeat customers, who produce most of any company’s sales and profits, should get priority.  Avoiding the loss of one customer is more profitable than gaining three new ones.”

With a direct mail marketing campaign, you can market to both new customers and old ones.  Try including special discounts and coupons in your statement printing and invoice printing.  Then, send out postcards or card mailers to entice others to try your product or service.

How can you save money on printing services?  The first step is to find a knowledgeable and dependable lettershop service.  But after that, what else can you do to make the most of your printing budget?

In a blog entitled, “How to Save on Your Brochure Printing Services” on The Commercial Printing Site, the author gives the reader some great ideas on how to save money on your next brochure printing job.  According to the author, by ordering more copies you will actually be able to save money.  He says, “When you double the number of copies that you order, offset printers do not charge you double the amount. In fact, you’ll see that there is a significant amount of money you save, as more hard copies of their materials.”

This advice works with any type of printing job.  Whether you’re ordering statement printing, invoice printing, collection notices, or any other type of marketing material, by printing larger quantities, you’ll be able to save money in the long run.

Are you looking for a branding strategy for your company?  Mailing card mailers, postcards, invoice printing, and statement printing is a great way to stay in touch with past customers and increase sales, but you might need to do more to help brand your company.

In the blog entitled, “How to Write an Effective Newsletter,” Lynne says that mailing newsletters can help you do this.  According to Lynne, “Both newsletter printing and booklet printing are also effective in sharing your company’s values with your customers. This is more a subtle marketing technique not specifically selling but more creating the underpinnings to your brand. When a customer gets to know your company and what it is about, then an affinity to the associated brand begins to accrue.”