Statement Printing

In a blog post on Pro2.ru entitled, “There’s More to Marketing ROI (return on investment) Than Meets the Eye,” Joy Gendusa says that many people mistakenly measure ROI by the number of responses they receive after sending out bulk mailings, instead of by the amount of money the direct mailings return. For example, if you spend $5,000 to send out 10,000 direct mailings and you only receive 15 responses, it may not look like very much, but if out of those 20 responses you make $15,000, it’s clear that you have a successful marketing strategy.

According to the article, the marketing strategy used in direct mailings can work for any kind of businesses. “Results of direct mail marketing vary from business to business but the principle holds and always works: if you send out enough promotion, you will make sales and maximize your marketing ROI.” The CFO of a consulting company is used as an example of this point. According to him, “the money we have put into the postcards is like a drop in a bucket compared to what we get back.”

Whether you’re a Fortune 500 company or small business, direct mail marketing programs can help you increase your sales and profits. The more direct mailings you send out the higher your ROI will be.

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The most important benefit a company can try to sell to a customer is the ability to save money. Why pay more when you don’t have to? For companies looking to outsource their direct mailing needs, finding a company with a high volume printer means you will be offered the lowest prices for your membership or program. With low costs and volume discounts, a company can mail more pieces and retain higher returns with the same advertising budget.

While some card mailing companies have the ability to save your company money, if their programs don’t meet your specific needs or if their direct mail campaigns perform poorly, you’re wasting your time and money. Whether you’re sending out thousands or millions of direct mail pieces, you need a company that has the expertise to help you cut extra costs while improving the quality of your product, resulting in higher returns on your mailings.

Direct mail programs with discount cards are extremely cost-effective. High volumes enable card mailer companies to provide real cost savings to customers and third party resellers, savings that translate directly into higher returns on all of your mailings. With the ability to help you improve the quality of your product while cutting extra costs, saving you money is a benefit direct mail marketing programs can honestly sell.

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