By administrator on Feb 15, 2010 in Plastic Card Printer, Direct Mail Marketing Programs, Fulfillment and Direct Mail Services, Main | 0 Comments
From grocery cards, to club member cards, to library cards, the average household belongs to 12 loyalty programs. Half of all Americans use some form of loyalty card every day- that means right now your customers and potential customers are using loyalty cards. Loyalty programs are marketing efforts that reward loyal buying behavior, which is […]
By administrator on Jan 28, 2010 in Direct Mail Marketing Programs, Fulfillment and Direct Mail Services, Main | 0 Comments
There are often many goals associated with any direct mail campaign but the ultimate goal always seems to be to drive potential customers to your business and increase sales. Achieving this goal is not simple, however, and the planning begins long before the piece is designed. A firm understanding of your target market and what […]
By administrator on Dec 30, 2009 in Direct Mail Marketing Programs, Card Mailers, Main | 0 Comments
In a report from Balihoo, a provider of local marketing automation technology and services, direct mail is listed as one of the top marketing trends for 2010. The reason cited is the negative affect of no-call lists, e-mail spam rules, and untargeted broad media on a marketer’s ability to reach audiences. Direct mail is a […]
By administrator on Nov 10, 2009 in Plastic Card Printer, Card Mailers, Main | 0 Comments
Often, small businesses write off plastic card mailer campaigns because they are more expensive than traditional post card campaigns, but as one restaurant owner did recently, taking the time to work through the ROI can help small business owners to see the value behind spending more on this type of marketing campaign up front.
In […]
