Getting a File Ready to Print
Once you’ve decided that you want to save time and money by partnering with a direct mail marketing company, you need to send in a digital file. Because print and mail companies use different formats, you want to make sure that your file is compatible with your company’s particular system.
In a blog entitled, “Preparing Digital Files for a Printing Company,” listed under Commercial Printing Tips on the LifeTips website, the author explains how to get your file ready to send into a direct mail marketing company. According to the author, “When choosing to work with a printing company, it’s important that you prepare your digital files in a way that your printing company can use them. For many printers, it’s as simple as saving your digital file as a PDF (portable document format). This format of file contains all the information (graphics and fonts) that a printer needs to produce your file, and is easily opened on any computer.”
Be sure to talk with your print and mail company so you are both aware of what the other needs. But if you need to create a digital file before selecting a company, saving the file as a PDF is probably the best way to go.
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