Statement Printing

In a blog entitled, “KNOW THE SCORE,” Maureen Stephenson gives some great tips on how to run a successful direct mail marketing program. Regardless if you’re mailing statement printing, invoice printing, collection notices, card mailers, or postcards, these tips can help.

While you’re busy compiling a targeted list, designing your mail piece, and creating an exciting offer, you may pay little or no attention to the day you’re having your mail piece delivered. Stephenson says that this is a mistake and explains that “Direct mail advertising statistics show that mail delivered on Saturdays and Mondays get the poorest response. Best days are Tuesday, Wednesday, and Thursday-and in that order.”

So, once you’ve spent both time and money on your direct mailing, be sure not to get lazy on the homestretch.

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The purpose of a direct mail marketing campaign is to mail a direct mail piece to a pre-qualified candidate, get that candidate’s attention, and then to convince them to act on your offer. With all of the different mailings people receive each day, you need to find a way to stand out from your competition.

In the blog entitled, “For Better Direct Mail,” Richard Siedlecki explains how to do just that. According to Siedlecki, you should try the following tips:

- Personalize it. The first thing recipients see is the name on the envelope–so avoid mailing labels. Type, print or even write the address.
-Use first-class mail, not bulk, so they know you care.
-Skip tradition entirely–send a colorful postcard or a self-mailer brochure. (This approach works best when you’re promoting a workshop, report or new product or service.)

Your company might be mailing postcards or card mailers, or you might be adding advertisements to your statement printing and invoice printing. Regardless of the type of direct mail piece you use, you want to be creative with every aspect of the piece.

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If your company is currently handling all of the invoice printing and statement printing in house, you might be spending more time on that then your actual business. You got into business to sell a product or service, so why are you wasting your time on printing needs when you’re probably losing both time and money as a result of trying to do it all on your own?

In a posting on the “Give it a Try” weblog entitled, “A Case Study Statement,” the author talks about a hospital that was handling all of the invoice printing and statement printing in house. According to the author, “They decided to use an outside service bureau to print what they sent each month, but what they received was not just printed material - it was advice, creative thinking, enough cost saving ideas to more than pay for the transition to an outside source.

By outsourcing your printing needs, you will save time and money, but you will also experience the advantages of working with a professional in the field. When compared with what you gain, spending money on outsourcing your printing needs doesn’t seem so bad.

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Many printing and direct marketing companies are convincing businesses to invest in direct marketing campaigns while they themselves don’t.

In the February 2008 issue of Print Solutions, a letter from Managing Editor Andy Brown discusses the importance of printing and direct mail marketing companies following the advice that they give to their customers. According to Brown, “Every day, distributors persuade clients to spend money on direct mail, flyers, brochures and promotional products, but they don’t invest in marketing themselves.” He goes on to say that “Word-of-mouth operates like the big bang theory. Before it expands far and wide, it has to start somewhere. That somewhere is coordinated marketing campaigns.”

If you want to convince your customers to add advertisements to their statement printing or invoice printing, and to mail direct mail pieces such as card mailers and postcards, you need to make sure that they see you following your own advice. Send them your own direct mail piece or give them an example of one of your own successful direct marketing attempts.

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Statement Printing Blog