Statement Printing

If your company is currently handling all of the invoice printing and statement printing in house, you might be spending more time on that then your actual business. You got into business to sell a product or service, so why are you wasting your time on printing needs when you’re probably losing both time and money as a result of trying to do it all on your own?

In a posting on the “Give it a Try” weblog entitled, “A Case Study Statement,” the author talks about a hospital that was handling all of the invoice printing and statement printing in house. According to the author, “They decided to use an outside service bureau to print what they sent each month, but what they received was not just printed material - it was advice, creative thinking, enough cost saving ideas to more than pay for the transition to an outside source.

By outsourcing your printing needs, you will save time and money, but you will also experience the advantages of working with a professional in the field. When compared with what you gain, spending money on outsourcing your printing needs doesn’t seem so bad.

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Many printing and direct marketing companies are convincing businesses to invest in direct marketing campaigns while they themselves don’t.

In the February 2008 issue of Print Solutions, a letter from Managing Editor Andy Brown discusses the importance of printing and direct mail marketing companies following the advice that they give to their customers. According to Brown, “Every day, distributors persuade clients to spend money on direct mail, flyers, brochures and promotional products, but they don’t invest in marketing themselves.” He goes on to say that “Word-of-mouth operates like the big bang theory. Before it expands far and wide, it has to start somewhere. That somewhere is coordinated marketing campaigns.”

If you want to convince your customers to add advertisements to their statement printing or invoice printing, and to mail direct mail pieces such as card mailers and postcards, you need to make sure that they see you following your own advice. Send them your own direct mail piece or give them an example of one of your own successful direct marketing attempts.

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While it’s extremely important to market to the public and find new customers, you definitely don’t want to forget about the customers you already have.

In Chapter 2 of the book entitled, “Direct Marketing: Strategy, Planning, Execution,” Edward Nash talks about the importance of “repeat customers”. According to Nash, “The repeat customers, who produce most of any company’s sales and profits, should get priority. Avoiding the loss of one customer is more profitable than gaining three new ones.”

With a direct mail marketing campaign, you can market to both new customers and old ones. Try including special discounts and coupons in your statement printing and invoice printing. Then, send out postcards or card mailers to entice others to try your product or service.

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In a blog entitled, “Drip, Drip, Drip. I hear Marketing in the Background” on the Branding & Marketing webstie, Chris Brown explains how marketing is like a pot of coffee. Brown says that with both coffee and marketing “you’ve got to keep “walking the pot” as we used to say back when I waitressed in college. Keep the coffee coming. When you’re doing the b2b marketing thing, often it’s a combination of about 5 or 6 things before you get that phone call or email that turns the process into high gear.”

A direct mail marketing campaign should be a key ingredient in your marketing recipe. By sending out postcards, card mailers, statement printing, and invoice printing, you can stay in touch with old customers and encourage new customers to try your product or service. When used alongside other forms of marketing, you’ll be able to reach the public and achieve your marketing goals.

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Statement Printing Blog