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In a blog entitled, “Drip, Drip, Drip. I hear Marketing in the Background” on the Branding & Marketing webstie, Chris Brown explains how marketing is like a pot of coffee. Brown says that with both coffee and marketing “you’ve got to keep “walking the pot” as we used to say back when I waitressed in college. Keep the coffee coming. When you’re doing the b2b marketing thing, often it’s a combination of about 5 or 6 things before you get that phone call or email that turns the process into high gear.”

A direct mail marketing campaign should be a key ingredient in your marketing recipe. By sending out postcards, card mailers, statement printing, and invoice printing, you can stay in touch with old customers and encourage new customers to try your product or service. When used alongside other forms of marketing, you’ll be able to reach the public and achieve your marketing goals.

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Regardless of the size of your company, your marketing budget, or your yearly profits, everyone can use marketing tips. This is because the world of marketing is constantly changing, and you need to be aware of these changes if you want to stay in the game.

In the blog entitled, “100+ Marketing Ideas” on Vicky’s Virtual Office, Vicky lists some valuable tips for marketing your product or service. Like most marketing how-to lists, Vicky includes direct mail. Under Marketing Communications, Vicky suggests the following direct mail marketing tips:

* Test a new mailing list. If it produces results, add it to your current direct mail lists or consider replacing a list that’s not performing up to expectations.
* Rather than sending direct mail in plain white envelopes, use colored or oversized envelopes to pique recipients’ curiosity.
* Announce free or special offers in your direct response pieces. (Direct responses may be direct mail, broadcast faxes, or e-mail messages.) Include the offer in the beginning of the message as well as on the outside of the envelope for direct mail.

By testing different mailing lists and including special discounts in your card mailer, postcard, statement printing, or invoice printing, you have a much better chance of getting a customer’s attention and convincing them to act on your offer. Try these direct mail marketing tips and see what works for you.

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After creating awareness and interest by mailing out postcards, card mailers, invoice printing, or statement printing, your potential customers will begin to believe that they either need or just want your product or service. You will have successfully convinced them that your product was made just for them. This is the third step in the direct marketing model known as desire.

According to Burns in Chapter 9 of “Entrepreneurship.com,” this is the step where prospects begin to be “serious” about your product or service. Burns says that, “At this point, prospects may request additional information. In the case of an impulse buy, a prospect may even purchase the product immediately. Those who don’t buy can still be considered qualified prospects.”

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The next step in the direct marketing model that Tim Burns discusses in Chapter 9 of the book “Entrepreneurship.com,” is interest. In order to run a successful direct mail marketing campaign, you must get people excited about your product or service. Mailing out card mailers, postcards, statement printing, or invoice printing with special announcements, coupons, and discounts is a great way to attract customers.

According to Burns, “In order to achieve a certain amount of success initially, a direct marketing campaign has to create interest on the part of prospects. The goal is to prompt prospects to take some type of action that will move them closer to your product or service.”

By offering coupons and discounts for a limited time, you’ll encourage customers to act now as opposed to later. This way you are creating interest as well as requesting a call to action.

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