Statement Printing

There is a way to save money on a direct mail campaign that some businesses are turning to as a great option for saving on costs. With direct mail pieces that have the same specifications, business can group their orders together to get better pricing. I have seen this work in the case of plastic, […]

From grocery cards, to club member cards, to library cards, the average household belongs to 12 loyalty programs. Half of all Americans use some form of loyalty card every day- that means right now your customers and potential customers are using loyalty cards. Loyalty programs are marketing efforts that reward loyal buying behavior, which is […]

Often, small businesses write off plastic card mailer campaigns because they are more expensive than traditional post card campaigns, but as one restaurant owner did recently, taking the time to work through the ROI can help small business owners to see the value behind spending more on this type of marketing campaign up front.
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Plastic card mailers are sure to get the attention of recipients at any size, but there are many sizes and shapes, each with their own benefits. The “standard” sized plastic card mailer is 4” x 6”, the same size as a traditional postcard. These mailers are noticeable compared to other direct mail pieces, but a […]