By administrator on Jun 23, 2009 in Plastic Card Printer, Direct Mail Marketing Programs, Card Mailers, Fulfillment and Direct Mail Services, Main | 0 Comments
Many companies have seen success in the form of dramatically increased sales using plastic card mailers as gift card direct mail pieces for their customers. One business recently used this idea, but creatively added the element of surprise to their mailer. This restaurant created a “mystery card” with an encoded magnetic strip. Recipients present the […]
By administrator on Apr 16, 2009 in Plastic Card Printer, Direct Mail Marketing Programs, Card Mailers, Fulfillment and Direct Mail Services | 0 Comments
“I think we were busier during the promotion, but we’re not sure exactly where the response came from.” Does this sound familiar? You rush to get the direct mailing out, push to handle the responses, but overlook the tracking of your direct mail campaign. According to a Marketing and Business Development Council, with proper […]
By administrator on Apr 8, 2009 in Plastic Card Printer, Direct Mail Marketing Programs, Card Mailers | 0 Comments
“I’m like most people…The mail comes and I sit in front of the trash can and dump most of it. But every so often there’s a gem in there that I’m interested in. That’s the value of direct mail.” This is a quote from the co-owner of a direct marketing firm in Los Angeles, CA […]
By administrator on Mar 24, 2009 in Plastic Card Printer, Direct Mail Marketing Programs, Card Mailers | 0 Comments
Direct mail campaigns can be expensive, especially if they “fail”. So, how can you improve the pull of your direct marketing campaign?
In John M. Adams’ article “Using Direct Mail to Drive Store Traffic”, he says start with the mailing list. He makes a good point. You want to make sure to target the right potential […]
