Statement Printing

When you are deciding which company to outsource your print and mail needs, it’s important to know that not all online printing services companies are the same. While some might offer cheaper rates, they may not provide all of the services you need to timely and accurately send out your mailings.

When selecting a printing and E billing print service company, it’s important to question whether or not the company is a one stop shop for all of your printing and mailing needs. If not, there’s probably a different company out there who does. Why partner with several different companies when you can find one that can do it all?

Although prices and rates are extremely important when selecting your printing services company, make sure to find out exactly what services you’ll be paying for. Even though something is cheap, if it’s not what you need to get the job done, it’s a waste of money.

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Companies involved in direct mail marketing programs are fully aware of how difficult it is to catch the attention of a customer and to then have them act on the offer. Spending money on paper ads that are thrown away without even a glance seems almost pointless. But what if you could combine these ads with something that you already mail out to customers; something you know they will take the time to look at? Wouldn’t that increase the chances of your ad being seen?

In an article entitled, “Bills Expand Advertising Options for Companies,” Christopher Lawton of The Wall Street Journal talks about “transpromotional marketing.” Instead of including postcards and other paper ads with their statements or bills, companies are now putting the ads directly on the statement or bill. While the paper ads would usually be instantly discarded, the bill or statement is almost always read.

According to the article, transpromotional marketing “makes it more likely a customer will see promotions because roughly 95 percent of people open and look at their bills and statements.”

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The longer that you’ve been in business, the more likely you are to find that the internet has changed the way that business is done. As time’s gone on, more sales are made online - even major electronics stores now offer a buy online pick up in store option to their customers as a way for them to save time.

It’s not just your sales that are going to start taking place on line. Banks offer online billpay, so do utilities companies, credit card companies, department stores: what about you?

If you’re still only working with print billing, chances are good that your customers are getting antsy and wanting something more. After all, if you let them shop online, shouldn’t you make it easy for them to pay online too?

When you use Triadex Print and Mail Services to arrange for printing your statements, you’ll find that you’re able to use invoices to market your business. You’ll find that you’re able to keep a clear sense of which bills were sent out when, and you’ll know that the invoice was easy to understand.

What you may not know is that when you choose Triadex for your business, you’ll also be able to offer your customers the chance to receive their statements and pay off their accounts online. Not only will this save you time, but it will show your customers that you know what they need - and are willing to help them get it.

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