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Top 3 Reasons to Outsource your Print and Mail Needs »

“Outsourcing” refers to the process of a company purchasing labor from an outside source rather than using its own staff or office. In this case, we are talking about outsourcing print and mail needs.
You may be asking yourself, “Why would my company need to outsource our print and mail needs?” Well, […]

Printers Used by Print and Mail Services: Part I »

Over the next few weeks, I would like to break down some of the printers used by print and mail services. There are many different types of printers with various capabilities, and in the following weeks, I will highlight a few.
I am going to start with the Canon imageRUNNER Pro 150. This printer is […]

Grouping Direct Mail Campaigns to Save Money »

There is a way to save money on a direct mail campaign that some businesses are turning to as a great option for saving on costs. With direct mail pieces that have the same specifications, business can group their orders together to get better pricing. I have seen this work in the case of plastic, […]

One Last 2010 Direct Mail Marketing Trend »

To finish up the series on direct mail marketing trends for 2010, I want to discuss one more trend that really saw a boom in 2009 and will continue in 2010. That trend is combining direct mail and web-based campaigns. Customers will receive more direct mail pieces that will direct them to visit personalized URLs […]