Whether you’re a freelancer working to get your name out to the public or a large company looking to find new customers, a direct mail marketing program is a great way to accomplish your goals.  In both situations, you need to reach as many people as possible on a limited marketing budget.

In a blog entitled, “120 Self Promotion Ideas for Graphic Designers & Freelancers (Free or Almost Free)” on the Design News website, the author lists different ways freelancers can market their services.  One of the suggestions listed are printed newsletters.  The author says that “Although you are used to emailed newsletters, printed newsletters still exist. Utilizing printed newsletters is also an effective way to promote your business. Also by having a printed newsletter, you are collecting mailing address information about potential customers.”

The author suggests using your own printer to create the newsletters.  Although this is a good idea for freelancers who have a very little or no marketing budget, larger businesses that are looking to reach hundreds of people should partner with an online statement printing service and direct mail marketing service.  By doing so, they can save both time and money.