By administrator on Feb 22, 2010 in Direct Mail Marketing Programs, Printing Services | 0 Comments
Many companies face a tough challenge this year- reduced marketing budgets and possible reduced in-house staff and maintaining or even increasing their operational and marketing activities. This trend and challenge has led to an increase in companies looking for vendors who can assist them with design, development, execution, and tracking of direct marketing activities.
If […]
By administrator on Feb 3, 2010 in Printing and E Billing Print Service, Online Printing Services, Printing Services | 0 Comments
Offset printing is a term that you have probably come across when working with printers. This printing process is the most popular today and is the technique used where the inked image is transferred (aka “offset”) from a plate to a rubber blanket, then to the printing service.
A little history behind this process is […]
By administrator on Dec 28, 2009 in Direct Mail Marketing Programs, Fulfillment and Direct Mail Services, Printing Services | 0 Comments
According to the USPS, 40 million Americans change their address annually which can create obstacles for reaching your recipients during any mailing. USPS’s NCOALink software, which can be purchased, leased or developed by a licensee, gives access to NCOALink data. From this data, a licensee can obtain information on current, standardized, delivery point coded addresses […]
By administrator on Dec 15, 2009 in Direct Mail Marketing Programs, Printing Services | 0 Comments
In a recent article, a university Instructor of Marketing compares email and direct mail marketing. The full article can be found here. He makes a great point that when deciding between e-mail and direct mail marketing, you need to consider the relationship you business has with the recipients. Do they have any previous knowledge of […]
