When it comes to sales and marketing, the image you present to a customer plays an important part in their decision to act on your offer. Because of this, it is very important to be sure that the impressions you give off through your different marketing and advertising attempts do not conflict with one another.
In a blog entitled, “Does Your Logo Draw or Repel Clients?” Suzy Sharpe discusses this. Sharpe says that a “business person naturally wants clients who will resonate with them because this resonance will bring increased business, but often a business card or website doesn’t quite “click” with the vision of the business owner.” This idea can also relate to direct mail marketing. According to Sharpe, when the logo or business card you present to a prospective client or customer conflicts with other messages you are sending, it causes the client or customer to question you.
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Posted by Katie LeClair
