Statement Printing

Why types of marketing do you currently do for your company? Do you stick with mostly online marketing campaigns, or do you only market your company offline? In a new blog entitled, “Downline Building - A Bedtime Story of Offline vs. Online,” Michael Murphy explains the importance of combining the two marketing methods.

In the blog, Michael Murphy tells a story about two men who belong to the same networking marketing group. While one of the men uses both online and an offline method to market his product or service, the other one sticks solely to the Internet.

So, what’s the moral of the story? According to Murphy, when using the Internet to reach current and future customers, “…if possible you should also supplement your Web marketing methods of very easy and affordable “offline” methods as well.”

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These days, many businesses are struggling to stay above water. But even if your business is not currently feeling the heat, there is a good chance you will eventually be affected by the status of the economy.

In a blog entitled, “BizTips: Buy Your Umbrella While the Sun Shines,” on the Daily Business Buzz, Barry Thomsen says that businesses should prepare for hard times such as the one many Americans are facing today. According to Thomsen, by following a few tips when your business is doing well, you might be able to save yourself from going under in the future.

One of Thomsen’s suggestions includes the use of direct mail marketing pieces such as card mailers, postcards, statement printing, and invoice printing. Thomsen says that businesses should “Test new mailings or direct mail pieces when you can easily pay the extra postage. You’ll be ready if market conditions change and you need a quick influx of new customers. Testing during good times will save you money on future mailings.”

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On more than one occasion we have talked about the importance of a targeted list when creating a direct mail marketing campaign. Although this is true, there are other extremely important factors that must also be given attention.

In a blog entitled, “The 10 Keys of Direct Mail Success,” posted by PRC Market Positioning Group, the author explains why direct mail marketing hasn’t worked for many businesses. The author says that many of these companies are leaving out crucial steps.

The blog suggests that companies use the “40/40/20 rule.” According to the author, “The 40/40/20 rule is a broad stroke look at what makes direct mail work: 40% of the success is due to the quality of the list you’re sending to; 40% is due to the strength of your offer; and 20% is due to the graphics and printing of the mail package.”

Make sure you follow this rule when constructing your next direct mail marketing campaign.

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When compiling or purchasing a direct mail marketing mailing list, one must keep in mind the product or service they are trying to sell as well as the people they are trying to reach.

In a blog entitled, “Utilizing a Bankruptcy Mailing List,” William Blake talks about an unconventional type of mailing list that could be very successful for some types of companies. According to Blake, “…if one’s primary business function is debt counseling, then a bankruptcy mailing list would provide a multitude of potential clients who could greatly benefit from the services provided by a quality credit and debt counselor. People often have the need for a specific service, but they are not aware that such a service exists, nor do they know that the service can be offered at an affordable price.”

Maybe a bankruptcy mailing list isn’t right for you, but at least now you know that you should think outside of the box when choosing one.

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