The Benefits of Presorted First-Class Mail

Presorted First-Class Mail is a proven cost-effective business tool.  With Presorted First-Class mail you do some sorting and preparing of the mail before it goes to USPS.  This saves the USPS time and money.  These savings are then passed down to you in the form of postage savings. Presorted First-Class mail is usually delivered within …

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What does CASS Certification Mean and How is it Helpful?

If you’re looking into outsourcing your print and mail needs, you might be asking yourself, “What does “CASS certification” mean and how is it beneficial to me?” CASS certification is a certification system for software systems that process mailing lists. When choosing a vendor to process your mail, you want to make sure they are …

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The Benefits of Online Printing Services

Are you feeling overwhelmed by the costs of printing marketing materials such as invoice printing, statement printing, postcards, and card mailers?  If you’re one of the many people whose marketing budgets have been cut, you might want to look into partnering with an online digital printing service. In a blog on Upstart Agent: Real Estate …

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Disaster Recovery

Disaster Recovery refers to the process and practices a printer has in place to ensure your pieces are mailed without problems.  Trust me when I say that price will go out the window if you end up with an unprepared printer. It’s important that your print and mail house provide redundant systems for many processes, …

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3 Easy Steps That Will Save You Time & Money

Have you considered outsourcing the printing and mailing of your customer invoices or medical billing? Internet-based invoice printing and mail services allows you to outsource invoice printing without ever having to leave your office. Outsourcing your print and mail needs might sound like a lot of work, but it really isn’t. Setting up a print …

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The Benefits of Presorted First-Class Mail What does CASS Certification Mean and How is it Helpful? The Benefits of Online Printing Services Disaster Recovery 3 Easy Steps That Will Save You Time & Money

Feb
23

3 Easy Steps to Outsource Your Print and Mail Needs

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by Katie LeClair

In past posts we’ve discussed the many reasons why you should outsource your print and mail needs.  Along with saving your company time and money, having a professional company with the proper equipment and paper products manage your print and mail needs will help your company stand out.

Now that you know that outsourcing your print and mail needs will save you a lot of time and money in the future, what’s stopping you?  Let me guess, setting up the account sounds like a lot of work for you now.

Actually, it’s not.  Most professional fulfillment and direct mail services companies will only need three things from you in order to setup your account:

  1. A printed copy of what your mailing now
  2. A test file of with 100 records
  3. A Mapping Document (short explanation of what part of the file populates what part of the document)

It’s easy to get started on outsourcing your print and mail needs. For more information about outsourcing your print and mail needs click here.  Or, click here to receive a free quote now.

 

For more information about this or to receive a free quote, click here.

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Feb
08

Marketing to the Customers You Already Have

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by Katie LeClair

While it’s extremely important to market to the public and find new customers, you definitely don’t want to forget about the customers you already have.

In Chapter 2 of the book entitled, “Direct Marketing: Strategy, Planning, Execution,” Edward Nash talks about the importance of “repeat customers”.  According to Nash, “The repeat customers, who produce most of any company’s sales and profits, should get priority.  Avoiding the loss of one customer is more profitable than gaining three new ones.”

With a direct mail marketing campaign, you can market to both new customers and old ones.  Try including special discounts and coupons in your statement printing and invoice printing.  Then, send out postcards or card mailers to entice others to try your product or service.

 

For more information about this or to receive a free quote, click here.

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Feb
01

Brochure Direct Mail Marketing Campaign

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by Katie LeClair

During these difficult economic times, companies are looking for the cheapest and most effective way to market their products.  Many companies have found direct mail to be an extremely successful marketing campaign, but what type of direct mail piece should you be mailing?

In a blog entitled, “Companies Offering Cheap Brochure Printing,” the author says that a brochure is a great way to market a product or service.  According to the author, “Economic-wise, business brochure is one of the cheaper ways to advertise and promote a company or product.  The service offered in brochure printing offer shops is a lot more beneficial to people in the long run.  Seeking help from brochure printing companies will enable you to get the needed company boost with the least amount of resources.”

 

For more information about this or to receive a free quote, click here.

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Jan
25

Turning Invoice Printing and Statement Printing Into Direct Mail Marketing Pieces

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by Katie LeClair

How often does your company communicate with its customers?  With all of the different forms of communication out there many of you might not even know.  Instead of sending out piece after piece, why not combine your marketing attempts with pieces you’re already sending on a regular basis?

In the blog entitled, “Marketing and Compliance Documents,” Nick Romano says that in order to do this the first step is to review all of the different pieces that you’re mailing to your customers and get rid of any that are unnecessary.  According to Romano, “This might mean incorporating content from the direct-mail channel into bank statements or other compliance documents…Streamlining communications in this way can reduce the quantity of touch points a customer receives, and increase the value of one particular touch point, making it more likely to have an impact.”

 

For more information about this or to receive a free quote, click here.

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